(Tucson, AZ – April 27, 2011) –The recent ruling in the Sottera, Inc. v. Food & Drug Administration case has once again brought the E-Cigarette industry into the spotlight and Green Nicotine Electronic Cigarettes could not be better prepared. Many electronic cigarette companies will have to scramble to prepare for FDA regulation, but Green Nicotine Electronic Cigarettes has been prepared for these types of regulations.

In fact, Green Nicotine Electronic Cigarettes welcomes a higher level of government regulation, as Green Nicotine president and CEO Sean Schoepflin says, “We are excited about the opportunity to have the FDA enforce regulations that we [Green Nicotine] have been implementing for years. We know that we have the world’s most technologically advanced and safest electronic cigarette. This is our chance to prove it.”

While many other E-Cigarette companies have had questionable methods of production and marketing strategies, Green Nicotine Electronic Cigarettes holds itself to a higher standard with both superior quality and ethical marketing. Green Nicotine has not only made claims that it does not market to minors or non-smokers, but has taken action in both of these areas with the Age Verification Program and internal Secret Shoppers. The goal of Green Nicotine Electronic Cigarettes is not to recruit new smokers, but rather to help current smokers stop using traditional tobacco products, which are known to contain chemicals that cause cancer and lead to many other health related issues.

Schoepflin said, “We know there has been a lot of concern over the potential marketing to minors, which is exactly way we have taken action. We don’t produce producing fruity flavors and our Age Verification Program sets us apart from our competitors. Hopefully these new regulations will validate the electronic cigarette industry as a genuine alternative to traditional tobacco use.”

Even with the prior lack of governmental regulation, Green Nicotine Electronic Cigarettes had operated as though the government was keeping a close eye on them. According to Schoepflin, “Just because you CAN get away with inferior quality and unethical marketing does not mean that you SHOULD. Green Nicotine has always had a superior electronic cigarette and practiced thoughtful marketing.” Green Nicotine has long sought ways to bring recognition and legitimacy to its ground breaking product and mission.

“This company was founded on the idea that we would revolutionize the E-Cigarette industry. We aren’t out for a quick buck. We want to actually improve the lifestyle of traditional tobacco smokers. That is what makes Green Nicotine different,” says Schoepflin

For more information, please visit www.GreenNicotine.com

Media Contact: Allison M. Harte
Director of Marketing, Taxon Group, LLC
520.750.1111 allison@greennicotine.com